WHY ASEAN

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ASEAN is the most exciting and high growth investment destination in today’s world. By virtue of its large population and
rapidly growing economy, ASEAN, as a collective of 10 countries, is considered a juggernaut on the global economic playing
field.

With trade routes that carry billions of dollars’ worth of goods and a workforce that is young, digitally savvy and increasingly
literate, ASEAN has positioned itself as a magnet of Foreign Direct Investment.
The whole world is coming to ASEAN to invest for the future. Why aren’t you?

Political background

The Association of Southeast Asian Nations (ASEAN) was created on 8th August 1967 originally with 5 member countries: Indonesia, Malaysia, Philippines, Singapore and Thailand. Together they created a platform for regional peace and stability with the objective of promoting economic growth, social progress, cultural development and collaboration to raise the living standards of the people. Since then, 5 other countries have joined ASEAN: Vietnam, Myanmar, Cambodia, Laos and Brunei.

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ASEAN the beneficiary of global economic trends

Over the last 20 years, we have seen a gradual but clear shift in global investment and trade flows from West to East, as companies search for lower production cost, larger markets to distribute their products and increased returns on investment. This is producing an increase in employment and salaries in Asia, helping GDP per capita to improve and leading to greater consumption in emerging markets.

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Post Covid scenario

However, when the world recovers from Covid-19, we expect that the global trend of investment and wealth transfer from West to East will resume. Many companies will fail during Covid-19, and for those who survive, there will be increased pressure to generate more revenue at lower cost. This can only be realized if companies are allowed to produce and manufacture in cost effective surroundings, and are able to sell value added products in markets where they can achieve scale and appropriate pricing.

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Key facts

With 650 million people, ASEAN has the world’s 3rd largest population and a GDP of US$ 3 trillion. ASEAN is currently the 3rd largest economic bloc in the Indo-Pacific region and the 5th largest in the world – after US, China, Japan, Germany and EU. ASEAN was the 3rd fastest growing major Indo-Pacific economy in the past decade, after China and India. As a critical hub for global trade, over US$ 3.4 trillion worth of goods transit through the ASEAN region each year.

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ASEAN opportunities – trade and investment

With 650 million people, ASEAN has the world’s 3rd largest population and a GDP of US$ 3 trillion. ASEAN is currently the 3rd largest economic bloc in the Indo-Pacific region and the 5th largest in the world – after US, China, Japan, Germany and EU.

ASEAN was the 3rd fastest growing major Indo-Pacific economy in the past decade, after China and India. As a critical hub for global trade, over US$ 3.4 trillion worth of goods transit through the ASEAN region each year.

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ASEAN opportunities –e-business and digital

With 650 million people, ASEAN has the world’s 3rd largest population and a GDP of US$ 3 trillion. ASEAN is currently the 3rd largest economic bloc in the Indo-Pacific region and the 5th largest in the world – after US, China, Japan, Germany and EU.

ASEAN was the 3rd fastest growing major Indo-Pacific economy in the past decade, after China and India. As a critical hub for global trade, over US$ 3.4 trillion worth of goods transit through the ASEAN region each year.

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sUMMARY

ASEAN represents one of the most exciting investment opportunities in the world today and likely to remain so for the next 50 years.

Many international companies have invested heavily in China in the past and have been very successful. The shift to China wave appears to be losing strength, and while investment will continue to grow in China, many companies will be looking to evaluate investment in China alternatives, or China plus One. The US China trade war, and the Covid-19 pandemic, makes the case even more strongly for companies to look at alternatives to China for investment and growth in the future.

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